Localize New York City

We created this 'vandalism' style typeface using real spray paint. Each letter was spray painted full scale, photographed and made into a working typeface. We used this typeface to create headlines which we retouched into a number of CGI New York apartment scenes to look like the place had been legitimately vandalised.

CLIENT
Localize NYC

AGENCY
Interesting Development, New York

TECHNIQUES
CGI
Typeface Creation
Retouching