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To promote the upcoming food and wine festival, we were briefed to create a series of posters and a 30" television spot.

The concept is all about fusing different flavours together to 'discover something new' so we experimented with overlaying super simple shapes to create visual collisions. The challenge was to communicate these images in the simplest, most effortless way possible.

The campaign was a huge success and picked up several awards, so we were asked to the next year's campaign too, click here to see it.

CLIENT
Melbourne Food and Wine Festival

AGENCY
Ogilvy, Melbourne

TECHNIQUES
Illustration
Animation
Typography

 

 

 

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