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Melbourne Food & Wine Festival

We were asked to create a campaign to inspire the fussiest food critics to see the Festival with fresh eyes. To express our new platform ‘Discover Something New’, we created a series of posters crafted by hand, just like the dishes in top Melbourne restaurants. Inspired by classic food and beverage posters, we blend traditional screen-printing with a modern style to give this genre a fresh twist.

Each abstract visual is designed to take the viewer on a sensory journey as they discover new elements with each glance. These limited edition A1 posters were hand-numbered, embossed and hand-delivered to Melbourne’s best restaurants. With an overwhelming amount displaying the posters, they served as a major talking point in the food community - igniting renewed interest from the press and receiving generous coverage on food, culture, and even design blogs.



Melbourne Food and Wine Festival

Ogilvy, Melbourne

• Design
• Animation
• Illustrati

• D&AD / Wooden Pencil 'Illustration in Design'
• D&AD / Wooden Pencil 'Art Direction'







Key Visuals


Limited Edition A1 Poster Series






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