Biozet Attack 'For a Cleverer Clean'

The new brand line ‘For a cleverer clean” is backed by science, technology and innovation, and positions Biozet Attack as a smarter laundry solution that delivers results. The campaign will roll out through paid Meta channels and comprehensively through strategic OOH locations around Australian shopping centres. Featuring an eye-catching ‘brain’ made of common laundry items, it aims to change the way laundry detergents are presented and bring a bit of fun and wonder to a category that was in desperate need of a refresh.