The Craft Shop - Where ideas become ads.

Lexus LBX

To launch the new range of LBX in New Zealand, we were tasked with creating youthiful, minimalistic key visuals that speak to the different characteristics of each model – Active, Cool and Relax. Each image was rendered super large to accommodate the extra long headlines and a wide range of formats.

Toyota Lexus

Saatchi & Saatchi, Auckland

100% CGI



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