The Craft Shop - Where ideas become ads.

Localize New York City

We created this 'vandalism' style typeface using real spray paint. Each letter was spray painted full scale, photographed and made into a working typeface. We used this typeface to create headlines which we retouched into a number of CGI New York apartment scenes to look like the place had been legitimately vandalised.

 

CLIENT
Localize NYC

AGENCY
Interesting Development, New York

TECHNIQUES
CGI
Typeface Creation
Retouching

 

 

Key Visual

 

 

 

Key Visual

 

 

 


 

 

If you have a project or collaboration you'd like to discuss,
please contact ben@thecraftshop.co.nz

For all general enquiries, jobs and administration,
please contact admin@thecraftshop.co.nz

Our postal address is PO Box 47 597,
Ponsonby, Auckland, New Zealand.










© 2023 The Craft Shop Ltd. All rights reserved.