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Localize New York City

We created this 'vandalism' style typeface using real spray paint. Each letter was spray painted full scale, photographed and made into a working typeface. We used this typeface to create headlines which we retouched into a number of CGI New York apartment scenes to look like the place had been legitimately vandalised.


Localize NYC

Interesting Development, New York

Typeface Creation



Key Visual




Key Visual






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