The Craft Shop - Where ideas become ads.

Mini Electric - Polar Bear

We had the pleasure of directing and animating this global project for Mini USA. A total of 18 campaign assets were created including 30" and 15" television commercials, social media videos in a variety of different aspect ratios and durations, digital out-of-home and high res print assets. Our polar bear character was so well received with thousands of social media comments suggesting that he should have his own paint colour named after him, so Mini introduced a brand new paint colour for their electric range called Nanuk White. The commercial that became a paint colour!     

We were stoked to see our work shortlisted 3 times at the ADC Awards for animation craft and also twice at The One Show in the social media and direct marketing categories.



Mini, New York

Pereira O'Dell, New York

• Direction
• Animation
• Post Production

• ADC Awards / Finalist 'Craft in Motion & Film - Animation'
• ADC Awards / Finalist 'Craft in Video - Animation'

• ADC Awards / Finalist 'Motion & Film - Short Video'
• The One Show / Finalist 'Social Media - Active Engagement'
• Campaign US Big Awards / Gold - 'Film'
• The One Show / Finalist 'Direct Marketing - Social'

• Clio / Finalist 'Film - Under 30 Seconds'




Campaign Teaser



Animation Breakdown



Case Study - How an Ad Became a Paint Colour





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