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Melbourne Food & Wine Festival 2015

for Ogilvy Melbourne

Art Direction, Illustration, Animation


We took recipes from each of the chefs attending the festival and 'Gyotuku' printed each of the ingredients. Gyotuku is a traditional Japanese art form where inks or pigments are applied directly to the relief surface of fish, leaves and/or other relatively flat natural subjects in order to capture images of their sizes, shapes, surface textures, and delicate vein or scale patterns. Following the chefs recipe we then combined these 'ingredients' to create colourful and texturally rich artworks representing each dish.


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